Zodiac

Zodiac for Macy's was designed to reflect all four elements of fire, earth, air and water in a beauty horoscope sent to Instagram influencers.

Zodiac

Zodiac for Macy's was designed to reflect all four elements of fire, earth, air and water in a beauty horoscope sent to Instagram influencers.

A holographic shipper box kicks off the unboxing experience and includes an equally shiny skincare stacker to store beautyscope products.
Holographic Shelf with product and magnetic set box.
Four glitter pouches each representing fire, earth, air and water hold products for each element.
Instagram influencer reactions to receiving a personalized star certificate  and receiving the Macy's beautyscope package.
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