Macy's Pop-up Events

While working as a designer at TwelveNYC, I collaborated with the creative and development team to create packaging for Macy's pop-up beauty events at the iconic Herald Square location in Manhattan.

Macy's Pop-up Events

While working as a designer at TwelveNYC, I collaborated with the creative and development team to create packaging for Macy's pop-up beauty events at the iconic Herald Square location in Manhattan.

Beauty on Display
Launching at the iconic Herald Square Macy's is Beauty on Display, an immersive pop-up and interactive retail experience where shoppers can test beauty products and shop for TwelveNYC accessories. ✨​​​​​​
I created the packaging design for the pop-up, which entailed custom hang tags, PET box backer cards, tote bags, and retail sticker designs.
 THE VAULT​​​​​​​
The Vault is the next chapter of beauty interactive pop-ups at the Macy's Herald Square. A luxe beauty bank including a golden gallery of beauty accessories, glam games to play, and gorgeous cosmetic sets for every occasion. ​​​​​​​
I created the packaging design for the pop-up, which included custom hang tags, tote bags, retail sticker designs, and backer cards for packaging. 
I also had the fun opportunity to create the graphics for the custom claw machine, letting people earn gold tokens to win skincare and makeup mini’s.
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